The great majority of individuals available appear to think that backlinks make up the backbone of the website’s Search engine optimization strategy. Getting high-quality and relevant back links has its own advantages, but they are they essential? We’ve spoken relating to this subject many occasions previously. Today, Let me share highlights from Google John Mueller’s recent hangout where he demonstrated that back links, while important, aren’t essential for ranking well in the search engines!
Someone requested in the 26 minutes and three seconds mark, how come Google use links for ranking in the level they are doing. He stated, Google should use other way to rank sites. Obviously, they know they are doing use additional factors but his point was so why do they place a lot weight on links.
John Mueller clarified that saying they are doing have a lot of additional factors outdoors of just links.
John then stated he’s a buddy of his who’s “back home” in Zurich, uncle just set up a brand new site for that local neighborhood. The brand new site doesn’t have any links whatsoever and also over 300 pages are indexed and pages are ranking and they’re getting lots of traffic from search.
How Can Websites Rank Well Without Backlinks?
Nobody ever from the site ever, he stated, however they did submit sitemaps to Google and they’ve an Feed.
The site does fairly well with no links whatsoever, John stated. So it’s not the situation you must have links to position, he added. John did state that links are “clearly” it belongs to Google’s ranking factors, however it isn’t something Google only depends on.
We all know last year, Matt Cutts stated Google did try switching off links within their ranking formula and also the outcome was horrible. We realize that Yandex, the large Russian internet search engine, did remove links from the niche segment within their ranking formula when that segment was spammed to dying.
With this being stated, let us remember the significance of back links. However the point here’s, you will find a number of other factors you have to be concentrating on too.